OutRight Covid Response Social Media Toolkit

jessica stern, executive director outright

Thank You for supporting OutRight Action International! The following provides information about OutRight’s Covid-19 Global LGBTIQ Emergency Fund and our #PrideWithAPurpose campaign, as well as general information about OutRight and how you can support us.

Learn About the OutRight Covid-19 Global LGBTIQ Emergency Fund

As the COVID-19 pandemic affects communities everywhere, those already vulnerable like LGBTIQ people are more likely to fall into crisis. OutRight documented a spike in demand on LGBTIQ organizations as LGBTIQ people experience increasing food insecurity, unemployment, homelessness, and domestic violence but a decrease in resources as LGBTIQ organizations themselves struggle for financial survival and are not often reached by government and mainstream humantarian relief efforts. This is why OutRight launched a COVID-19 Emergency Fund to respond to the urgent needs of LGBTIQ people and communities around the world.

Applications for the COVID-19 Global LGBTIQ Emergency Fund closed on April 30.  OutRight received 1,494 applications from communities in need in 131 countries, totaling over $12,000,000 in funding requests. So far, we have distributed 57 grants to LGBTIQ organizations in 46 countries and will release additional grants as new funding becomes available.

Take Part In The #PrideWithAPurpose Campaign

For 50 years, Pride has been a time for celebration, visibility, protesting, and pushing for social change. In a time of crisis, Pride is also an opportunity to show up for each other and for the most marginalized in our community - everywhere. OutRight is doing everything we can to raise more money so that we can support more LGBTIQ organizations, communities and people around the world. Our goal is to raise at least $1 million by the end of June. We invite you to commemorate #PrideWithAPurpose this month to ensure that our queer family around the world is not left behind in the response to the COVID-19 crisis. You can join our #PrideWithAPurpose campaign by becoming an OutRight Pride Ambassador and donating to and/or sharing our COVID-19 Global LGBTIQ Emergency Fund with your networks. Learn more on our #PrideWithAPurpose campaign page, and take action by:

  • Sharing our Emergency Fund on social media tagging @OutRightIntl and using the #PrideWithAPurpose tagline
  • Posting our #PrideWithAPurpose logo
  • Sending us your own photo and quote to khultquist@outrightinternatioanl.org and we’ll create a custom #PrideWithAPurpose graphic that you can use to share your support
  • Check out our Twitter, Instagram, and Facebook posts and reshare! 

Links and Posts to Share about OutRight Covid-19 Global LGBTIQ Emergency Fund

Landing page: https://outrightinternational.org/covid-emergency-fund
Donation page: https://outrightinternational.org/#Covid
Newsletter: OutRight's Covid19 Global LGBTIQ Emergency Fund Article: OutRight Announces First Round of COVID-19 Global Emergency Fund Grants

Repost from:

Sample Messages to Share about OutRight Covid-19 Global LGBTIQ Emergency Fund

Campaign Logos and Photos

Along with your message, post a visually-compelling “call to action” by using one of the following:

Samples

We encourage you to craft your own tweet, status, or story about why you support OutRight’s fund, but feel free to use these examples. Please make sure you tag us, @OutRightIntl, and use #PrideWithAPurpose and #CovidEmergencyFund:

“I support OutRight’s COVID-19 Global LGBTIQ Emergency Fund because if we don’t step up right now to help our community around the world, no one will. I hope you will join me.” [link to landing page or donation page]

“I support OutRight’s COVID-19 Global LGBTIQ Emergency Fund because no one in our community, no matter where they live, should be forgotten or left behind. I hope you’ll join me.” [link to landing page or donation page]

“I support OutRight’s COVID-19 Global LGBTIQ Emergency Fund because it will provide grants ranging from $2,500 to $10,000 to grassroots LGBTIQ organizations around the world that are struggling to survive and helping our community in crisis.” [link to landing page or donation page]

“There is no more tragic yet vital reminder that we are all connected and we must support each other. That’s why I’m donating to OutRight’s COVID-19 Global LGBTIQ Emergency Fund - our solidarity is more important now than ever before.” [link to landing page or donation page]

“I support OutRight’s COVID-19 Global LGBTIQ Emergency Fund because it will help ensure healthcare, food, and housing for LGBTIQ people impacted by COVID-19; emergency support for LGBTIQ survivors of domestic violence; and documentation of homophobic and transphobic violence in this time of crisis. Learn more: [link to landing page or donation page]

“We are proud to be a Founding Partner of OutRight’s COVID-19 Global LGBTIQ Emergency Fund because…” [link to [link to landing page or donation page]

Or use the tools available in your favorite social media apps to create a fundraiser with your post to ask friends to donate to the OutRight COVID-19 Global LGBTIQ Emergency Fund. Here’s how:

Facebook

  • Click Fundraisers in the left menu of your News Feed.
  • Click Raise Money.
  • Select Nonprofit or Charity.
  • Select OutRight Action International, choose a cover photo and fill in the fundraiser details. If you don’t have a photo you want to use, use this example image of our Executive Director Jessica Stern, or the logo for our COVID-19 Global LGBTIQ Emergency Fund
  • Click Create.
  • Make it personal! Tell why you are supporting this fund and don’t forget to include the donation page

Instagram

On Instagram, you can share a story that includes an OutRight donate sticker. Here’s how:

  • Open Instagram
  • Take a photo or upload a photo to your story.
  • If you don’t have a photo you want to use, use this example image of our Executive Director Jessica Stern, or the logo for our COVID-19 Global LGBTIQ Emergency Fund
  • Click on stickers and search “donation”
  • Click on the donation sticker and then search “OutRight Action International”
  • Change the background color by clicking on the color pinwheel at the top
  • Add in one of the reasons you share our vision!
  • Note: here’s the donation link: https://outrightinternational.org/#Covid

Learn About OutRight's New Report That Documents The Impact of COVID on LGBTIQ People Around the World

OutRight Action International has released a pioneering report, “Vulnerability Amplified: The Impact of the COVID-19 Pandemic on LGBTIQ people”, documenting effects of the pandemic on LGBTIQ people. While the COVID-19 pandemic leaves no country and no individual unaffected, drawing on almost 60 rapid research interviews conducted with LGBTIQ people in all regions of the world, the report overwhelmingly shows that the challenges faced by LGBTIQ people as a result of the virus and surrounding containment measures are specific and amplified compared to the broader population.

Download report here. Listen to BBC news about report here. Share or RT on social media: Facebook, Twitter, Instagram.

Watch and Share Episodes of OutRight TV

OutRight has launched OutRight TV - a video and podcast series – to bring to light stories of LGBTIQ people and allies from across the globe interviewed by OutRight's staff members as we all face the COVID-19 pandemic together. OutRight TV features informal conversations about the experiences, feelings, challenges, and anxieties, as well as hopes, that LGBTIQ people and allies are experiencing at this time of global crisis.

Tune in, via video on our YouTube channel, or audio on SoundCloud. The series is also available on iTunes, Google play and Stitcher, a premium channel for podcasts and it is featured here.

Our Logos

OutRight's Logos

 

COVID-19 Global LGBTIQ Emergency Fund Logos

 

Our Fonts

OutRight uses the following Google Fonts (be sure to adhere to Google's licenses for usage):

 

General Information about OutRight Action International

Our full name is OutRight Action International or, OutRight for short. OutRight was founded in 1990 and fights for the human rights of LGBTIQ people everywhere. OutRight works at the international, national, and regional level to research, document, defend, and advance human rights for LGBTIQ people around the world. OutRight is registered as a 501c3 non-profit in the US. We have staff in seven countries and work alongside LGBTIQ individuals in four continents towards lasting change.

OutRight is the only LGBTIQ organization that has a permanent presence at United Nations (UN) headquarters in New York to advocate for global inclusion  for all LGBTIQ people. We have a major stake at the UN on human rights and hold special consultative status there, which allows us to bring to light the concerns of LGBTIQ people globally at this important world forum. 

OutRight staff works alongside LGBTIQ individuals in the Southern hemisphere to help identify community-focused solutions and guide policymakers toward lasting change. OutRight vigilantly monitors and documents the conditions of LGBTIQ people’s lives to spur action against human rights violations when they occur; trains partners to document and advocate against these violations;provides training to important stakeholders, such as journalists and police, to promote justice and fairness in their engagement with LGBTIQ people; and brings together advocates and activists from across the globe to share experiences, strategies, and successes that make each other’s work stronger. 

Our successes date back to the organization's founding three decades ago. From making waves at the UN Fourth World Conference on Women in Beijing, China in 1995, to ensuring lesbian visibiilty at the UN 25 years later in 2015, we have only gained momemtum. 

You are part of this story. Today, many of us would not be free or equal were it not for those that fought before us. Now it’s our turn. It’s our turn to be visible, to be vocal, to be active. We hope you find inspiration today to be part of our global movement for catalytic change. Thank you for your support.

Where to Start: Social Media

  1. To begin, follow us @OutRightIntl on Instagram, Twitter, and Facebook!
    Keep an eye out for our throwback Thursday posts, highlighting the work we’ve done over the last 30 years.
  2. Sign up for our newsletter here! Read our most recent newsletter: Promoting LGBTIQ Equality At A Time of COVID-19.
  3. Add your pronouns to your social media bios - read this blog post for more information.

 

Share Our Vision

We encourage you to craft your own tweet, status, or story about why you support OutRight’s mission but feel free to use these examples. Please make sure you tag us, @OutRightIntl, and use #OutRight30!

"I support a world where LGBTIQ people everywhere enjoy full human rights and fundamental freedoms, exercise self-determination, form strong communities and thrive personally and economically."

“I see the need for OutRight’s mission to work at the international, regional and national levels to research, document, defend, and advance human rights for LGBTIQ people around the world."

Share Our Videos

Pull a quote from our video (examples below) and post the link to the video with the quote!

What OutRight Does at the UN

“We are the only American queer organization to have ECOSOC status (Economic and Social Concil Consultative Status). This is a fancy term for being able to go and observe what governments say and do at the UN, being able to deliver statements, and using the system of international law to actually hold governments accountable and say, ‘You have to do better.” - Jessica Stern 

What OutRight Fights For

“What we’re fighting for is an end to violence, what we’re fighting for is removal of discriminatory laws, what we're fighting for is full legal and substance of equality.”

“We bring LGBTI activists into the same room, we force ambassadors - who have a huge amount of authority - to sit across the table from us, look us in the eyes and tell us that our lives matter.” - Jessica Stern

 

Highlight/Comment on Our Work

OutRight conducts evidence-based human rights research around the globe. We believe this is the most effective way to hold governments accountable for failing to meet human rights obligations and standards. 

Our Most Recent Reports

Our most recent global report is, The Global Reach of So-Called Conversion Therapy. This report by OutRight Action International provides a global snapshot of what is known about “conversion therapy” around the world, including who is the most vulnerable, what factors lead LGBTIQ people to choose or to be subjected to these harmful practices, what the main forms of “conversion therapy” are, and who the main perpetrators are. This report draws on data from an extensive literature review, the first-ever global survey on the topic, and in-depth interviews with experts and survivors from various countries.

Images and videos you can share about the report:

 

Earlier Reports

Here is a listing of our previous reports
Here is a link to our report cover images 

Talk about one that speaks to you. Get the conversation going!

Resources

 

Thank you!

Thank you for choosing to partner with OutRight. We encourage creativity in your role as an ambassador! Our global outreach and impact are supported by our large media presence so we encourage all forms of online interaction. If you have any questions, don’t hesitate to reach out to us at mmoneymaker@outrightinternational.org.